Ridiculous Request

TRIVAGO ONLINE CAMPAIGN

More Ideal, More You

The full creative circle of production was led by nofuture. The initiative of Ridiculous Request is to actively transfer the analysed data into a story-telling.

From the planning stage, taking an account of contents loyalty, we strategically narrowed down targets to specific groups - young parents with babies and pet owners - and tailored the narrative structure for those groups along the data analysation.

 As the most successful Facebook campaign from Trivago, Ridiculous Request effectively delivers a visual relaxation of holidays, whilst passing the clear narrative to each target audience, which had eventually lead to 20% incremental uplift in branded visits and 10% in bookings than the previous commercials of the same company.

CLIENT

trivago N.V.

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PURPOSE

Global Social Media Campaign

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CREATIVE DIRECTOR

nofuture

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PRODUCTION

Karibuni

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DIRECTOR

Sunhyeok Kim (Caska)