Trivago Dynamic Ads, Life Event is data-driven video campaigns that exclusively ideated for Facebook with the goal of having a high engagement rate by serving the most relevant advertising. Each Facebook user is exposed to the ads during their annual special days, such as birthday or wedding anniversary.
The creative of Life Event is to connect the dots between the universal motive for a memorable time of a year every individual has and the relevance and efficiency data-driven Advertising could bring.
Life Event has contributed to shifting the connotation of hotel booking, which is the pathway Trivago has been leading: the hotel is not only for just an accommodation for trips, but also a treat, therapy or present to yourself.
Global Social Media Campaign
Sera Park & Namso
VFX, MOTION GRAPHIC
Amor & Lujo Studio
Speedy (André Froelian)