Loveless
ANN / 白安
After a break-up, everything turned into a rainbow colour.
Bai Ann is a singer-songwriter, who has been constructing her own genre of songwriting and a fan base, as well as renown all over Chinese speaking legions.
The track, Loveless, is about the musician’s personal growth after a loss, while suggesting a whole new perspective of love and relationship. The story of the music video addresses the two sides of loss - a void and the awakening after. The biggest chunk of the protagonist falls apart, and there are only the thousands of miles wide void left. After the experience of the break-up, slowly, some new sceneries are washed into the void - words, images and moments. Her world starts expanding and getting filled.
Focused on the sensibility the music brings, the music video visualises the gradual and rhythmical expansion of emotion though bouncing objects and multifarious colours.
CLIENT
Ann / B'in Music 相信音樂
PURPOSE
Music Video
PRODUCED BY
nofuture
DIRECTOR, EDIT
nofuture
1st AD
Gladys
PRODUCER
Edison Wu
LOCATION MANAGER
Wayne Hsiesh
PD ASSISTANT
王琦凱, 李怡錚
陳冠綺, 湯子毅
GAFFER
魏琥弦
KEY GRIP
莊智淵
BEST BOY
張世旻
DRIVER
林峻甲
EQUIPMENT
CMPC
VFX
Namso
D.O.P
Jongwook Lee
1st AC
LIM Jinho
ASISSTANT CAMERA
李方裕, 曾奕綜
Phantom TECHNICIAN
范嘉珍
STEADICAM OPERATOR
Hsiung Huang
STEADICAM ASSISTANT
Sheng Ming
DIT
陳逸麟
ART DIRECTOR
AIAI Huang
SET DECPRATOR
Ching Ming Lo
ART ASSISTANT
Ying Jia Lu
GRIP
阿輝
COLORGRADING
Nadir Mansourie