Loveless

ANN / 白安

After a break-up, everything turned into a rainbow colour.

Bai Ann is a singer-songwriter, who has been constructing her own genre of songwriting and a fan base, as well as renown all over Chinese speaking legions.

The track, Loveless, is about the musician’s personal growth after a loss, while suggesting a whole new perspective of love and relationship. The story of the music video addresses the two sides of loss - a void and the awakening after. The biggest chunk of the protagonist falls apart, and there are only the thousands of miles wide void left. After the experience of the break-up, slowly, some new sceneries are washed into the void - words, images and moments. Her world starts expanding and getting filled.

Focused on the sensibility the music brings, the music video visualises the gradual and rhythmical expansion of emotion though bouncing objects and multifarious colours.